Art Direction and Concept Art for Starry Soda character by Roger Hom

Actress/singer Keke Palmer and Philadelphia 76ers guard Tyrese Maxey help PepsiCo introduce its Starry lemon-lime soft drink in a :30 from VaynerMedia. The brand's animated mascots Lem and Lime appear, too. But the aforementioned Soda Man—a ripped, rippling Romeo born of the effervescent beverage—steals the show (along with Keke's heart)

Much like a peacock, Soda Boyfriend would want to strut and impress Keke, maybe even assume the pose and form of a professional bodybuilder.