Lexus, "Trace Your Road"
Lexus IS Hybrid "Trace Your Road" pits Trulli against a series of improvised racetracks, each one designed on a touch tablet in real-time by one of ten lucky contest winners. Fake Love conceptualized and produced the generative visuals, projections and interactivity for the campaign. LOGAN directed the live action portion, and handled post VFX and finishing. Movie Magic International provided on-site pre-production and production for the spots and produced a behind-the-scenes documentary.
The collected footage was assembled into "Trace Your Road" a broadcast commercial campaign created by Saatchi & Saatchi Italy and featuring Partial '15' not found, Partial '30' not found, Partial '60' not found and 1:20 commercial spots, along with a behind-the-scenes documentary, produced by Movie Magic and Directed by Logan's Alan Bibby with App design/generative visuals by Fake Love.
Director: Alan Bibby Studio: Logan