“tHIS IS oUR fUTURE”
In a close collaboration beginning early this year, MPC teamed up with renowned global conservation organization The Nature Conservancy to help launch its new "This Is Our Future" campaign with a real-time interactive Oculus Rift and Gear VR experience. The art gallery-inspired VR piece debuted October 6th at a Conservancy hosted influencer event in San Francisco. "This Is Our Future" features a series of Kickstarter-like campaigns to make immediate proven impacts on global threats to people and nature, and the tuna fishery in the western and central Pacific marks the first. Ambassadors for the campaign include Matt Idema from Facebook, engineer Tray Chao, Anthony Goldbloom from Kaggle and cultural influencer and artist Yosi Sergant.
Client: The Nature Conservancy
Studio: Moving Picture Company
Directors: Alan Bibby & Andrei Juradowitch
Head of VR & Immersive Content: Tim Dillon
VR Developer Lead: Andrew Cohen