THE BEAUTY

created by Ryan Murphy and Matthew Hodgson.

A sexually transmitted treatment known as "the Beauty" spreads rapidly, granting users physical attractiveness through aesthetic-based genetic makeup while concealing lethal side effects that begin to overtake their lives. As deaths and public panic escalate, an FBI investigation and competing interests converge on the forces behind the drug and the epidemic it sparks.

I was tasked with creating concept designs for eye catching posters of Bella Hadid becoming transformed by the STD. The goal was to create a grotesque beauty, inspired by overly treated fashion photography, surreal hyper detailing and smoothing (as if shot by a futuristic camera of unfathomable pixel density), and the unsettling uncanny valley appeal of early AI generative art. My explorations contributed to the final designs.

Special thanks to Creative Director John Leonti for bringing me on this journey. Thank you Stefanie Gibbons, EVP Marketing and On-Air at FX Network for your trust, unique vision, and our always enthusiastic conversations about art.

Watch the show! https://www.fxnetworks.com/shows/the-beauty

Rotten Tomatoes 71%