SAMSUNG, “museum of laptops”
The ad by BBH New York with visual effects by MPC takes us on a tour set in the near future.
Samsung takes us on a tour of a laptop museum in a new campaign promoting its Galaxy Book Pro laptop series, highlighting that the current tech we’re all used to will soon be outdated.
The challenges of this project were, using extensive post visual development to enhance existing footage, fitting within budget constraints, and ultimately conveying the story we wanted to tell. Often, interesting work comes from massive design constraints and happy accidents.
Press: ADWEEK
bATTERY TRAVELATOR
The Musuem of Laptops is filled with amusing and outdated technological curiosities, such as a zero-g travelator that resembles an ancient AA battery, complete with LED battery life lights. To complicate matters, the CG exterior design had to be fully integrated with the Production Designer’s physical interior design.
MUSEUM OF LAPTOPS
Saddled with locations already shot, we had to enhance pre-existing conditions to create a museum in the heart of a futuristic city. A further complication was the requirement to use familiar modern buildings to create this new cityscape. Housed inside this strange brutalist vault were the relics of a long-forgotten past.
